Ms Susan Kirby:

It is really significant. The Senator's points illustrate clearly where the challenge is. The level of funding available to broadcasters in the sector has decreased from a high of €80 million to a €40 million investment in the sector through RTÉ and Circuit 24 from TG4. At the same time, their traditional advertising revenues are declining and streaming video on demand's share of the market is increasing exponentially. What we require is increased funding in the sector overall. We see the content fund as part of the infrastructure of that funding. We estimate that on the basis of 3% of a content levy, which is not at the more ambitious scale that it could be, it could inject €23 million back into the sector and about €100 million in overall economic return. Obviously, that would grow over the course of the years, so we would advocate strongly for that.