Mr. Alan Esslemont:

We have had a joint approach with RTÉ on this. Looking across to the UK and the development of something called Freeview Play, there is an opportunity for Irish public service content through Saorview. Saorview is an opportunity that has not been grabbed and we would very much welcome looking into that. If there was one brand that became a tile that people cue from a landing page straight into Irish public service content, we think that would be very useful. In general, the only way forward with this is regulation to ensure there is transparency in how algorithms are used and how people are promoted or relegated in the list of priorities.