Mr. Peter McCarthy:

The committee will be aware from our submission that Virgin Media is supportive of the content levy. The big call-out from our perspective is that, when it is put in place, there is transparency around how it is used and it is invested in areas such as media literacy or training in talent development. As stated previously by Mr. Coveney, it is a small pool in Ireland. We should be trying to foster, enhance and nurture the talent we have in Ireland. There have been situations where good talent in Ireland has been poached by international companies. We need to foster and support that talent. We should be promoting content but also creation across drama, factual documentaries and new formats, including, for example, animation, which has been recognised internationally, including at the Oscars recently. It is all about independent and fostering talent.