Mr. John Carroll:

I thank Senator Boyhan for the questions. On the marked electoral register, we get that from the Clerk of the Dáil and we pay the appropriate fees. As he mentioned, this is open to anyone, not just the political parties, it is also open to Independents, Independent councillors and to members of the public. We store that locally within headquarters, with a very confined access regime to ensure its security and we do not share it beyond ourselves nor, as I mentioned in my opening statement, do we associate it with any other data from our side.

Regarding advertising, Facebook advertising is the predominant format, we target geographically. That is natural enough because if one has a candidate standing for election in a particular area, one probably does not want the people in Dublin Bay South to see Deputy Higgins's material and vice versa, so it would probably be negligent of us to engage in some kind of broad national advertising campaigns. Geography will always be a factor. Gender will be a factor as well if there is particular material that we feel is more appropriate to a female audience or a male audience we will target it, and obviously age.

Going back to Deputy Gould's contribution on voter engagement, there are different messages that different parts of the audience will hear and will want to hear. They are the broad pieces that we do. We do not use pixel data or cookie data or lookalike audiences within that context.