Ms Alex Cooney:

Success will look like a strategic, centralised approach to this, where we have industry, policy and public awareness coming together to really promote good social norms around safe online use. To make the analogy with road safety again, we would have that industry buy-in, good policies and legislation in place and the public awareness to ensure that the public is coming with us on it. That really does make a difference and has made a difference. I am looking for a place where we have good social norms in place.