Ms Tanya Ward:

There are two ways to do this. One is that one makes certain websites not accessible to children of a certain age - this is for the very serious harmful content - and the other way is to have legal restrictions that one could have in law. We already have, for example, a ban on advertising to children under the public alcohol Act. That ban does not exist in relation to the online world. Legislation could be passed that regulates and imposes bans. One could say, for example, children under the age of 16 should not be exposed to X, Y and Z and one could specify exactly what the technology providers should take on board when they are doing that. There are many examples in other countries where this is being looked at. In the US, there is an organisation that campaigns for a commercial free childhood, in that children who are online are given a space where they are not being profiled, where their data is not being sold on and where they are not being hammered by inappropriate advertisements.