Dr. Eileen Culloty:

I want to make a point on the fundamentals. It is important to understand that this media environment is going to keep changing and there will be new platforms and practices. Dr. McAuley was talking about the danger of focusing on categories of content. In five years' time, the dynamics could be completely different. It will be important to build in some element of future-proofing, which is what we are trying to get at with this idea of a media pluralism commissioner. While that may not be the correct term, I am referring to somebody who takes a very broad perspective of the environment and the trends that are happening. Perhaps we could also move out of this cycle of reacting to all the digital problems that are coming at us and being on the back foot, and actually think forward with some vision of what kind of media environment we want for all citizens, whatever age they are.