Ms Megan Etherton:

There are probably a few different levels of issue that are falling within that statement of that number of people who felt there was inconsistent advice. Sometimes it is at a very simple level. One woman said:

I got mixed advice from midwives in the hospital about feeding and ended up YouTubing videos about getting a deeper latch as my nipples were already bleeding 12 hours after the birth. The midwife I asked about it said it was normal to be sore and bleeding.

That is not something I would imagine would be necessarily charted and available there for the next person. Somebody who has done her antenatal classes and done the breastfeeding research following the IBCLCs on Instagram knows full well that her nipples should not be bleeding 12 hours after birth when she is attempting to breastfeed. There is inconsistency there. There are issues at that minute practical hands-on help level. Some of the help that one would get is nuanced. It can be around positioning and attachment.