Dr. Claire Hayes:

Following on from Dr. Noctor's point about a creative approach, it is important that we shift the conversation from being one of the bully and the bystander. Bullying is a behaviour and any person can experience or exhibit it. To label someone as a bully can be detrimental. To effect change, we need to go back to basics, question our language as adults and work with the whole of society, including the teacher training colleges and the National Parents Council. Just as we put our seat belts on when we get into a car and do not throw plastic bags around, what I am referring to is a basic cultural shift. I would advocate for that.