Mr. Ruaidhrí O'Boyle:

Origin Green has been critiqued far and wide. The primary motivation for that is that Origin Green suggests that what we are already doing is sustainable. In other words, if one were to translate that into environmental pressures, the emissions that we are creating in our systems are sustainable because we are green. All the funding in the world cannot change the science of our emissions profile. If we are damaging our waterways and land, having a nice brand to circulate around the world about it is a busted flush and does not cover the domestic ecological damage that is done. The brand has a lot of money behind it and many commercial supporters but that does not get awa from the fact that at home we are not sustainably using our land. That is Origin Green.