Ms Dee Forbes:

The overall goal of public service media broadcasting is reach and to be as broad as possible. It is our remit to attract as many people as possible, hence us being on as many platforms as possible. That is good from a public service objective, but also getting to the audience. What we are seeing more and more is that audiences, in particular in the younger demographic, are choosing to watch when and where they watch. We have seen time spent on our own player increase significantly this year, for example, as audiences go there to watch more and more content. I accept we have to monetise that content because we are public service and commercial. The more people that know they can watch "The Young Offenders" or the latest drama and the more people that know it is on, the greater chance we have of attracting them and getting a wider reach.