Ms Dee Forbes:

We would hope to increase the overall pot, but the make-up of it will change. While linear advertising may reduce, we would see increases in digital and other lines. I spoke earlier about events and the whole area of diversification. It is a given that we need to increase the overall pot. It is an important part of our revenue but in the last couple of years we have seen that it has been reducing as the markets have reduced because the digital offering was not keeping up to pace with the way money was being spent.