Ms Mary O'Connor:

I think it just proves that campaigns work. We need to do the research, formulate the campaign, utilise the information received, target the groups and use what is at our disposal, including the media. We established media partnerships that worked. When we were targeting, we used human sentiment. I think we were able to unify a large force behind us and that is why the campaign was a success. I would be very happy to follow up with the Chairman on the life-work balance idea I have.