Ms Sinéad McNulty:

In terms of the sports mentioned by Deputy O'Sullivan, the male and female competitions tend to be scheduled at the same time and coverage is joint equal. There is a piece around that. When we consider what has happened internationally with Title IX in the US where there was forced investment in women's sports and the same amount has to be put into women's sports as male sports when it comes to education at a sporting college or publicly funded education, that changed how sports appears and is funded in the US.

With the Gaelic games family, the work that has been put in at a voluntary level has to be acknowledged, and that is what, over 120 years, and longer for the men's game, has brought the depth and breadth of club interaction and the value of our sports in our local communities across every village in the country, whether it is a camogie stronghold or a football stronghold. The power of Gaelic games is there due to the voluntary status, the amateur status of the game and the contribution of everybody over the years. Camogie and hurling have earned us UNESCO status, which is remarkable and we do not celebrate it enough.

Where we have seen shifts, for example, in tennis, they have come when they have balanced up the prize funds. We still do not have it in golf and other games, but where the prize funds that are available are the same and the competition is deemed to be of equal value, then you are getting a higher perception of the value of the sport for broadcasters and de facto for everybody else who is watching as well.