Ms Sinéad McNulty:

It is a little like what Ms O'Rourke mentioned in respect of the facilities. There are only so many weekend hours available to broadcast games and it is a challenge for our broadcast partners to schedule games. That does not impact on our print media and on other alternative media. It is about trying to make sure there is parity. Some 10%, as a peak, is fairly low, considering in 2004 research was done by former Deputy, Jimmy Deenihan, on this in a previous joint committee.

We need to look at having female sport broadcast at peak times, at free-to-air broadcasting and at other mechanisms of broadcasting women's sport so that our athletes can be role models for the young people who are watching television. We want to get them out playing the sport but the reality is they engage with social media, television and print media, and we need those role models to be visible to people.

An additional challenge for our camogie players, of course, is that they are behind helmets during their games and they are a little less recognisable walking down the street than some of our other colleagues. There is a need for investment and perhaps some positive discrimination in terms of peak times for television coverage of women's sport. That may not be a popular recommendation but it is one that needs to be looked at.

We work closely with our partners in the LGFA and in the GAA to get screen time, where possible, with our broadcast partners in RTÉ but it is not always possible. It is a very competitive market for those peak screen hours on television.