Oireachtas Joint and Select Committees

Tuesday, 30 March 2021

Joint Committee on Media, Tourism, Arts, Culture, Sport and the Gaeltacht

Impact of Covid-19 on the Entertainment Sector: Discussion

Ms Kim O'Callaghan:

I will try to sum up quickly. We have done such a phenomenal job to date with brand Ireland. Recent statistics from prior to Covid show that over 500,000 people have travelled into Ireland for events. It is huge internationally to be getting those people coming into the country. It is essential to maintain that going forward with a view to improvements. More can obviously be done but, again, it comes back to the point that we need to move forward now. It has been over 12 months. There is no roadmap and no milestones. We need to start planning so that, internationally, people can start planning to come to Ireland to see the phenomenal events we put on.

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