Cian O'Callaghan (Dublin Bay North, Social Democrats) | Oireachtas source

There is a difference between targeted advertising and micro-targeting. If I take out a targeted advertisement in my local newspaper, it can be seen by anyone, from a small child starting to read up to the oldest voter. It is targeted but it is not micro-targeted. I am not picking people out based specifically on age, demographics, class, different interests and so on. There is a difference. I have no issue with targeting. Of course, it makes sense for people to get an advertisement in the Dublin region, or in a Dublin or Waterford constituency, but there are concerns about the picking out of particular segments, and the manipulation and lack of transparency around that.