Mr. Ian Black:

Our strategy is SME-first so we want to make sure the funding gets to the SMEs and they utilise it. A criticism might be that the deployment speed could be faster. The advertising spend is about creating awareness within SMEs of the various schemes and how to apply for them to ensure they get the benefit of the funding. This funding is provided by Government and European partners so if it is not used it is not a good thing from an SME point of view. We are trying to ensure that awareness is increased.