Oireachtas Joint and Select Committees

Tuesday, 2 February 2021

Joint Oireachtas Committee on Housing, Planning and Local Government

General Scheme of Electoral Reform Bill 2020: Discussion (Resumed)

Dr. Jane Suiter:

I will just answer on the BAI. Dr. Reidy has done some work on compulsory voting so I will leave that to her. The BAI has said the controls should be media neutral, unless one has transparency mechanisms for a particular medium. If one is going to allow online political advertising then one must allow it on linear media such as radio and television. To do otherwise is problematic. It used to be that linear broadcasting services were the only place where someone could advertise but now if they are the only place singled out for prohibition, despite it being allowed online, then it is problematic not just for the broadcasters but also in terms of what is allowed. It must also be remembered that online they can actually have a higher impact in some ways because of their ability to micro-target. Those were the BAI's points.

On the funding, it is really interesting that it is €14 million. What I would wonder about is why it is €1.7 million or whatever it was. One might ask what is that to pay to have done. Even having the budget so fixed in advance speaks again to this kind of control and lack of flexibility for the future.

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