Ms Áine Ní Chaoindealbháin:

We have definitely seen that the technology we have invested in has made us more agile than we were previously. Every camera operator in VMTV now has the capability to go anywhere in the country, whether in the context of news production or general stories. There is a strong focus on news but if we look at "Ireland AM" and "The Six O'Clock Show", those shows are about people and what is happening in their locality. We regularly travel the country for those shows to highlight what is happening around the country. We are committed to continue doing that. Like the #BackingBusiness initiative, it is also important for us to be able to go around the country to promote businesses.

This issue also connects with our sustainability. Mr. Farrell referred to us having been in Sligo for the launch of the planting of 50,000 trees we are undertaking as part of our sustainability drive for Virgin Media. We are getting out to people and into the country, and that is essential to the daytime schedule as well because we derive our editorial content from the local stories. It all goes hand in hand.