Mr. Alan Esslemont:

I agree that life is linear, but the future of media will be blended. If we are talking about watching the all-Ireland final, for example, that will be on linear programming because people are not going to wait for three days and then consider picking it off a shelf. There are whole areas, genres and audiences, especially drama and young audiences, where non-linear is where it is at. For this reason, the future will be blended.

To echo what Mr. Farrell said, it is important that Irish content be prominent for Irish viewers. Anything funded by Ireland should be up there and easy to see. There should be an Ireland player, where any content, from TG4, RTÉ, other broadcasters or any of the radio stations, can be accessed. That should also be available on linear. We have Saorview now, but the Commission for Communications Regulation, ComReg, found this year that is run for the good of RTÉ, and not for the good of public service broadcasting in Ireland. We need a linear and non-linear shared solution, where audiences can easily find Irish content.