Oireachtas Joint and Select Committees
Wednesday, 16 December 2020
Joint Committee on Media, Tourism, Arts, Culture, Sport and the Gaeltacht
Challenges facing Public Broadcasting and the broader Media Sector as a result of Covid-19: Discussion
Mr. Alan Esslemont:
Yes, the actual size of it. If TG4 were bigger, Screen Ireland had a regional strategy and the State had a strategy for the audiovisual sector in the regions, that would work together very well.
On the diaspora, since its inception in 1996, which Deputy Griffin mentioned, TG4 has been blessed to have the rights to broadcast to the world. At least 20% of the traffic on our player comes from outside Ireland. When we have money to put into special campaigns, we can undertake endeavours such as our April campaign on Irish music in America, when our numbers went through the roof. We should look at TG4 as an asset, albeit one that is completely underutilised for want of scale.
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