Ms Teresa McGrane:

This is probably one of the most significant pieces of legislation that will affect this industry in terms of the potential for a levy, who it will apply to and the promotion of European works online in Europe.

As Mr. Switzer said, we do not have a position on that. What we want at the moment is for the levy to be implemented. We believe Ireland should be on a level playing field with the rest of Europe, which is taking the Audiovisual Media Services Directive, AVMSD, very seriously. They are implementing it in all of the European territories. France has it already implemented, as has Germany and Denmark. Everybody else is actively engaged with the legislation. We do not want to see Irish content creators in anyway disadvantaged in terms of the levy. We really see it as a way of levelling the playing field considering the power and dominance of the subscription video-on-demand, SVOD, players.