Mr. Stuart Switzer:

I take the Deputy's point on distribution. We are a nation of 80 million, of whom only 5 million or 6 million live on our island. There is a huge opportunity to distribute Irish content to our wider family. It has been tried in the past but now the technology is there with the various players and video on demand. A huge opportunity exists for this material and this wonderful content we create in film and television to be seen by a wider diaspora and friends of Ireland.