Mr. Paul Kelly:

The Wild Atlantic Way is obviously a success but, even before it was done, the area was more developed from a tourism point of view, with towns such as Galway and Lahinch and attractions such as the Cliffs of Moher, County Kerry and west Cork. The Wild Atlantic Way has accelerated that. It is the oldest of the brands. These brands are all incredibly new by international standards. They are babies. The Wild Atlantic Way has been incredibly successful. Ireland's Ancient East has grown very well and areas such as Wexford and Kilkenny have done very well.