Mr. Niall Gibbons:

The whole golf space is a key part of what we offer internationally. We saw, for example, the success of the Open Championship in Northern Ireland last year. It got amazing publicity. I know from personal experience that the absence of golfers up and down the west coast had a considerable impact on golf clubs this year. That has a knock-on effect on caddies and downstream activities, so to speak. Certainly on the marketing front, golf will be to the forefront of our promotional campaigns. That is not only for attracting golfers, it is about the destination and all that goes with it because it is much higher end. Mr. Kelly might want to talk about the product side of things.