Mr. Paul Kelly:

Absolutely, and Mr. Gibbons can speak to this as well. About this time last year we were just coming to the end of Taste the Island, which was a three-month-long food initiative we had developed to build and market the island of Ireland as a quality food destination. It was a joint initiative between Fáilte Ireland, Tourism NI and Tourism Ireland that had got off to a great start. It was just being established last year. This year was supposed to be the year it was going to be marketed internationally but, obviously, it made no sense to run it this year. That is just one example of how we work together to promote the food offering in Ireland. Does Mr. Gibbons wish to add anything?