Oireachtas Joint and Select Committees

Wednesday, 2 December 2020

Joint Committee on Media, Tourism, Arts, Culture, Sport and the Gaeltacht

Impact of Covid-19 on the Tourism Sector: Discussion

Mr. Niall Gibbons:

To clarify, we postponed all our paid-for marketing activity, such as advertising on television etc., as one would expect, from the first week of March when it became apparent that it would not be worthwhile. We still have ongoing investments to keep everything running. Our staff were engaged in a very active programme during the year. We are in talks with the Department about how unspent funds at the end of the year can be handled; hopefully it will supplement our budget next year.

The Government set up a tourism recovery task force. Its report in the summer recommended a doubling of the tourism marketing fund for next year. That will be under consideration in the coming months when the time is right to do that. The existing budgets would be insufficient for the level of work required when we get back to a post-Covid world. I am sorry I do not have the exact figure but we are-----

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