Mr. Paul Kelly:

I will be as brief as I can. We have a very significant programme to follow up on the Ireland, "Make a Break for It" campaign as soon as we are ready to go. We have a suite of creative ideas under the name Keep Discovering, which is the follow up from that. The research we got back showed that 95% of people who took a domestic holiday during the summer were either very or extremely satisfied with it. We think there is a significant opportunity to drive up the amount of revenue and employment that comes from domestic tourism. Previously, Irish residents spent roughly the same amount of money abroad as overseas holidaymakers spend in Ireland. Irish residents spent in the region of €2 billion holidaying in Ireland and approximately €5.5 billion holidaying abroad. If we could get even €1 billion of what Irish residents spend holidaying abroad into Ireland, that would be a huge boon to the tourism economy. It spreads all around the country and across the year. It is very valuable and we have a very significant campaign to follow up on that.

As regards the Wild Atlantic Way and the Haven Coast, there is absolutely no intention whatsoever of dividing up the Wild Atlantic Way. The Wild Atlantic Way is the Wild Atlantic Way. The Haven Coast was a way of describing a part of the Wild Atlantic Way. It was not intended to be a brand on its own or anything like that. We have dialled back from that idea because it was creating some confusion. We are very much focused on the Wild Atlantic Way as the brand. There is no need to be concerned about that. Destination brands like west Cork will still exist their own right. We are completely aligned on that.

On dolphin and whale watching, we did a bunch of international research on different experiences, how appealing they were in terms of their breadth and how motivated people were to travel specifically for them. Dolphin and whale watching came out high and we are keen to dial that up. There are issues around scalability and so on, and it has to be done in a sustainable way, but that is very much on our radar and it is available all along the west coast, from Donegal to west Cork.