John McGahon (Fine Gael) | Oireachtas source

It is hard not to get jealous, given I come from Dundalk, when we look at how well Letterkenny and Derry are doing with this type of co-operation. Perhaps DKIT and Dundalk, which is the largest Border town, missed out on a real opportunity to try to get some sort of collaboration, such as is being done here. From a personal perspective, I look at it like that.

The witnesses mentioned a strategic plan. When this does get up and running, how would they try to sell it to students in the Republic of Ireland and the UK? What are the key ways of trying to get the message across and of saying, "This is where you should come for your third level education"? How would they encourage students to come to this part of the island?