Mr. Adrian Lynch:

I think that, notwithstanding all these changes, we will still be scheduling television programmes in eight years' time or ten years' time. There will still be EPGs and linear consumption of television. What we will see is more and more growth through single destination points such as the RTÉ player. Obviously, that throws up a challenge from a commercial view, as the Deputy pointed out, because we must try to offset any declines in linear with what we can gain from the online player's commercial revenue. That said, in this market, premium Irish video on demand, VOD, has a very high value, partly because it specifically brings in many 15 to 34 year olds. We are a public service broadcaster and look at all our decisions through that lens, but if it is looked at just through a funding and commercial lens, it will be seen that apps and so on offer significant opportunities to secure commercial revenue.