Oireachtas Joint and Select Committees

Wednesday, 21 October 2020

Joint Committee on Media, Tourism, Arts, Culture, Sport and the Gaeltacht

Tourism Sector: Discussion

Ms Ruth Andrews:

The Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media, Deputy Catherine Martin, has committed to setting up the oversight group. Work on that is ongoing. The tourism recovery task group has wound up its work. Our job was to come up with a report, and its recommendations have been presented to the Minister. She has acknowledged that an oversight group is one of the most important recommendations and that she will implement it. I expect that to happen in the next two to three weeks.

The Deputy is right about digitalisation. It will be key, not just for now, but for the future. We were clear in the report about upskilling the industry's ability to access and use the digital environment more effectively. We have seen how important that has been for businesses in reopening and managing social distancing, for example, by being able to get people to book in advance. Digitalisation will play a significant part in keeping our tourism workforce connected across the regions so that people can upskill and access education through the digital environment. Digitalisation will be very important in delivering our marketing message as we move through the recovery plan.

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