Oireachtas Joint and Select Committees

Wednesday, 21 October 2020

Joint Committee on Media, Tourism, Arts, Culture, Sport and the Gaeltacht

Tourism Sector: Discussion

Mr. Paul Gallagher:

I will take that. Deputy Dillon is right. Reports are wonderful and printers love printing them and a lot of people put a lot of time and effort into making sure that they are great. Howeve,r until we have an oversight or an implementation group established to oversee the delivery of the recommendations, that will be the missing piece in the jigsaw. I know that Ms Andrews, as chair of the Tourism Recovery Task Force, has that as one of the recommendations, in at the very end. It is absolutely crystal clear to us that unless we make it live it is only a document and implementation of those recommendations is testament to a living document.

The Deputy raised a number of questions about what is left to do. A significant amount of the recommendations are not fulfilled. We never expected it to be done in one clean sweep. Obviously with the pressures facing the industry the budgetary measures of 7 October were absolutely critical to the industry but they are only part of what we need to be delivered. The industry itself has a part to play in delivering some of these recommendations but there is a lot in and around the activation for the overseas tourist markets to ensure we pump-prime our activity there for when we are ready to receive international visitors, when we have a testing regime that is robust, that people feel they can travel in safety. There is also a call there for further supports for Fáilte Ireland, about product investment on the ground. There will be a substantial amount required to assist with the training of the workforce. We have shed probably about 140,000 employees since the start of Covid.

We will not be able to find all those skills again in the marketplace so we will have to do a significant amount of training in order to deliver on the product that we offer. We offer a form of entertainment. No matter how one looks at tourism, we entertain people so that they have a great time here in Ireland at every level - financial, pleasure delivery and experiential. They are the key things that are yet to be done, although I could name more.

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