Ms Dee Forbes:

Exactly. This is where we moved to. Instead of thinking about the platform first, we really wanted to put the audience at the centre of the organisation. Audience habits have been changing and audiences now are not as bothered about where the content comes from. Instead, they want to be sure they can get it when they want it. In putting together the one RTÉ strategy we put all the documentary teams from television and radio together in one team, for example. Our content people now works across every platform. We are thinking about audience first and distribution platform second. It has meant that, for example, in something like arts and culture, which is a key remit of RTÉ, we have put together teams that typically would have worked separately and the results speak for themselves. Culture Night, which was really the domain of RTÉ radio until a few years ago, is now a major night and event for RTÉ across radio, television and online. That is the principle.