Mr. William Malcolm:

The short answer is "Yes", we believe that. I think that the account controls and the level of access we provide to the data that we hold is industry-leading. That is not to say there is not more we can always do to improve the tool, but there is absolute transparency around the data we hold, and My Activity gives people that. They can also exercise all the privacy choices that Mr. Meade set out. We are absolutely committed to making those account tools a central repository where people can get the information. The GDPR has very particular ways how one needs to respond and the form is really just there for those users who want to access their statutory rights in the correct way. We respect that and we respect users' rights to exercise that statutory right, which is why we have made it really easy and intuitive via the troubleshooter. The evidence is that most users find the experience through My Account to be easy and preferable.