Dr. Emma Curtis:

This ties in with something the Deputy may be aware of. There was a doctor in the UK who died of cancer, and one of her observations as a patient was that hospital staff did not introduce themselves. This gave rise to the #hellomynameis campaign, whereby every clinician meeting a patient says "hello, my name is" and his or her name. This tied in with the formation of CHI and the realisation that we should all have name badges that read "hello, my name is" and our names. This is to encourage staff to introduce themselves to patients. It is not marketing; it ties in with the commitment to communicate better with patients and to explain who we are when we meet them. It is timely.