Ms Kate O'Flaherty:

Generally, with any health issue, one tries to produce the evidence base, facts and information in a friendly manner with simple language in order that people can understand it and get the knowledge. One of the trickier parts of any health intervention is helping someone to use that knowledge to support making decisions or choices. That is a more ongoing and in-depth issue. We work with the education system on well-being in a wider way to ensure young people have the skills to make those decisions. As part of our population survey or other surveys in developing future campaigns, we are always looking at whether people can understand the information and use it. That is key. Other factors sometimes affect how a person uses the information they get as well. They need to get it multiple times rather than just once. There is a benefit to the same fact-based independent information being available from multiple sources, because it helps increase people's understanding.