Mr. Dale Sunderland:

It is a mixture of both. The GDPR has led to a changed environment in that companies are now much more sensitive to and aware of the outcome or the potential implications of getting it wrong and have driven to make a number of changes to their platforms. Some things some of the big tech platforms have recently introduced allow for more granular choice as to what they collect when it comes to users' online activity and when they want that saved, deleted straight away or deleted after a month, for example. The platforms themselves are trying to look at what more they can do. I think it will be a mixture of both. Companies will realise their responsibilities, drive to higher standards and realise and really acknowledge and accept, which I think many are increasingly doing, that they have an obligation to the users to protect their data and use them in safe ways. The commission will fulfil its role through our regulatory work.