Mr. Dale Sunderland:

One of our concerns at the moment is that, given that more information is being provided to users and there are now more user settings, it becomes increasingly difficult for users to manage their settings and find the information they need. This is a body of work that the tech platforms will need to continue to work out. We will drive it through our regulatory work. It is a matter of providing much more effective user interfaces for individuals in order that they know what data are being collected and how they can manage their controls and settings, and that this is done in a simple and straightforward way and, as I said, does not just lead to user fatigue or users being turned off the idea that they have increasingly been given more rights and a greater ability to control their data.