Ms Shirley Comerford:

Absolutely. It is possible that we sometimes spend more on Irish advertising. It depends on the publications we are using. Obviously, if we are advertising roles in which there is a specific requirement for Irish, we make sure to advertise that role in publications frequently read by Irish speakers such as the likes of Peig.ie, Seachtain, and so on. Social media is also a key medium through which to advertise roles. When we use Facebook, we have the ability to target specific Gaeltacht regions.