Pearse Doherty (Donegal, Sinn Fein) | Oireachtas source

It has been fairly widely reported that this happens in the context of pricing. Leaving aside dual pricing, there have been many reports of insurance companies using algorithms and artificial intelligence to inform the issues of pricing and risk in the insurance industry. I am sure Ms Rowland is aware that the European Insurance and Occupational Pensions Authority, EIOPA, carried out a significant analysis of 222 insurance companies across many European jurisdictions - I am sure some companies operating in Ireland participated - and the companies openly admitted that they are involved in this type of data manipulation. An insurance company may use artificial intelligence to access my social media and see that I was bungee jumping or scuba diving last week. This big data stuff is so sophisticated that the company would be able to conclude that I would be a higher risk than Senator Conway-Walsh, for example, who was out walking her dogs rather than jumping off a cliff with an elastic band tied to her ankles.