Mr. Domhnall Cullinan:

Price optimisation, or whatever terminology one wants to put on it, has been going in the insurance industry right across the world for decades, and that is the reality. How long it is going on here, and the various levels of sophistication the different companies are applying, varies. We have seen some that has been relatively recent. Some only introduced it in the last couple of years whereas others have gone back as far as ten years in terms of price differentiation.