Oireachtas Joint and Select Committees

Thursday, 7 November 2019

Joint Oireachtas Committee on Communications, Climate Action and Environment

Session 5: Future Collaboration

Mr. David Cicilline:

That makes me think of one question that we might be asked in this context. If we start off by saying disclosure is an important value in terms of knowing where the advertisement came from, who paid for it, that is right. If we say micro targeting, when coupled with false or erroneous misleading information, is particularly pernicious, the next question people will ask is whether, if it is not micro-targeted, we are okay with false political advertisements broadly being placed on these platforms on the Internet. That would be a fair question for a reporter to ask. My view of that would be no, we should not allow it. In fairness, however, people should be comfortable with that because it is the next obvious question. Micro targeting is very dangerous when it is false and everyone agrees that should not be permitted, but the next question is whether we support a ban on false political advertising, even if it is of a high standard but is demonstrably false and the platform is put on notice of it. That is the next obvious question, which I would support if I were asked that, but I would not just raise it with my colleagues here.

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