James Lawless (Kildare North, Fianna Fail) | Oireachtas source

I drafted that part of the principles. The thinking behind it is to include this ticker. How we do it is immaterial but it is to include a transparency or disclosure notice such that all of these political advertisements have a ticker tape running beside or under them where the user can click to see who brought it to them, who sponsored it, and who funded it. That gets around many of the issues we have been talking about. It promotes transparency in the political advertising but also in terms of micro targeting and when it is and is not permissible. It is always permissible if everybody else can see it. It is the dark hands that are hidden away behind micro targeting to see one particular micro sector of which nobody else has visibility. If there is transparency on it and disclosure behind that, and if we mandate that it must be available through a library or regular access, that takes away the dark web and dark advertising. I hope that paragraph summarises that.