Mr. Paolo Cesarini:

I understand Ms Brown's question. This should apply not only to sponsored content or political ads, but to all information that has been fact-checked and discovered to be false. This is not a question of public authorities - much less private companies - exercising censorship; it is a question of duly informing consumers. This mechanism should enable users' awareness of the type of content to which they have been exposed. Consumer empowerment is part of the fourth pillar of the code, which is now being implemented. Priority was given to other parts of the code during the first months of this year as they related more directly to the integrity of the elections. Those include the fight against bots and fake accounts and other malicious or co-ordinated actions. For the first time, a transparency space will be created for political ads where the question is not the veracity of the ads. The question is who is paying for them, how much they are paying, and what the targeting criteria are. It will also monitor and track advertising revenues to avoid the monetisation of bad actors.