Oireachtas Joint and Select Committees

Thursday, 7 November 2019

Joint Oireachtas Committee on Communications, Climate Action and Environment

Session 2: Industry Perspective

Ms Keit Pentus-Rosimannus:

According to advertising analytics and Cross Screen Media, which is a company that analyses advertising markets, the predicted spend on digital video ads will be around €1.6 billion during the 2020 election cycle. It was very good to hear from Dr. Bickert that despite that amount of money, financial incentives do not play any role in the decision to refuse to take down false political ads. She has repeatedly said that her company, Facebook, is not in a position to decide if a lie is a lie or not. If that is the case and if financial motivation does not play any role, I am still struggling to understand what exactly prevents Facebook from deciding that it will not run paid political ads and that it will not be a platform that can be used for amplifying the lies.

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