Oireachtas Joint and Select Committees
Thursday, 7 November 2019
Joint Oireachtas Committee on Communications, Climate Action and Environment
Session 2: Industry Perspective
James Lawless (Kildare North, Fianna Fail) | Oireachtas source
If I understand the position correctly, Libra may assist in concealing some of the issues that have just been discussed. I will move on.
Is it the case that, essentially, the only way for political messages to get across on Facebook is by advertising? The algorithms were changed about two years ago because there was a growth of negative news or, to an extent, spam on Facebook. My understanding is that the algorithms were rejigged so that family and friends type content was primary in people's newsfeeds. This means that the organic reach for political advertisers was so small, the only way they could get into newsfeeds again was by paying for it. While it may or may not be a small percentage of Facebook's revenue, it is a constant guaranteed source because the only way to get political messaging into newsfeeds is by advertising. Is that not the case?
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