Oireachtas Joint and Select Committees

Thursday, 7 November 2019

Joint Oireachtas Committee on Communications, Climate Action and Environment

Session 2: Industry Perspective

Dr. Monika Bickert:

Respectfully, I say there is great transparency in how the targeting happens. That is why we have the ads library, which is unprecedented. We literally show them. One can look up any ad in this library and see the breakdown of the audience who have seen the ad. Many of them are not micro targeted at all. In no way did this impair. We saw this recently in the press coverage of political advertisements. There is in the US and elsewhere robust conversation about whether political statements by politicians are accurate.

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