Oireachtas Joint and Select Committees

Thursday, 7 November 2019

Joint Oireachtas Committee on Communications, Climate Action and Environment

Session 2: Industry Perspective

Mr. David Cicilline:

As we learned from our first session, politicians can use Facebook to micro target specific audiences with tailored ads, such as men between the ages of 55 and 75 who drive a pickup truck and watch Fox News. Micro targeting on Facebook allows an advertiser to limit the distribution of an ad to a very particular group of people. Is that correct?

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