Oireachtas Joint and Select Committees

Thursday, 7 November 2019

Joint Oireachtas Committee on Communications, Climate Action and Environment

Session 1: The Evidence

Dr. Karlin Lillington:

No. That is the very brief answer. It connects directly to what Ms Cadwalladr is speaking to also. On the idea that one can be allowed to micro target people with advertisements and then justify letting politicians or campaigns state anything they like about issues in these secretive advertisements that the entire Commons does not get to see means that Facebook's defence that it is a free speech issue and that people should be allowed to say what they want and then the voters can decide, the thing is if I am highly targeted with a single advertisement that appeals to ways in which they understand, I can be persuaded owing to micro targeting and how does anybody else dispute it? How do people have a discussion at the dinner table with their family if they have not all seen the advertisement in the newspaper or on television? There is no defence.

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